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New AW19 Denim Collection

We are launching our A/W 19 collection of denim fabrics at the Kingpins Amsterdam show with special treats for the industry. The collection is inspired by active urban lifestyle with tougher technical requirements, and a vision to create longer lasting, better performing and functional fabrics for the future. Innovation highlights of the collection include a unique reflective denim fabric that literally lights up in the dark (see our denim capsule collections), a new series of extreme bi-stretch/high-stretch fabrics, natural wool denim and a range of vintage marble looking fabrics.

With this season’s fabrics, we have taken a critical look at the inputs in their vertical production chain. Discovering innovation in fibre-technology, spinning processes, dyeing methods and chemicals, to new fabric finishes – the latest collection is full of hidden functionalities and performances. The goal has been to develop a collection of denim fabrics that has more to offer than just the looks.

A key element of our A/W 19 collection is stretch performance fabrics with low growth, shaping and high-stretch fibres. We have further experimented with new uses of water repellency, reflective yarn, non-fading denim and advanced heat/moisture management. Heritage and tradition plays an important role with selvedge, raw and marble looks, and our sustainability collection is key with the new EQUA Black and the upgraded EQUA indigo looks.

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