DENIM FABRIC COLLECTION
FALL / WINTER 21
SUSTAINABLE MATERIALS, SUSTAINABLE FUTURE
Our way of interacting with fashion is changing. On one side a part of the society accelerates its need for glamour and fast-fashion, on the other side, a growing group of «next generation consumers» wants to live fashion with respect for earth. This new generation wants its values to be reflected in their garments and looks. Nothing shiny, nothing brand-new. Patina, raw, used effect are key. «Norm Core Denim» meets heather grey and olive. 100% Sustainable fabrics are mandatory here.
FASHION BECOME YOUR DAILY CARE & PROTECTION
Denim is the traditional work and protection fabric, which turned «wrongly» into a fashion fabric, and which is reaching out to become again, a functional fabric with style. This seasons Blue-Tec theme will show how «stylish» novelty functional & resisting denim fabric can look like.
ALWAYS STAY FRESH
You know about collectible heritage workwear clothing, old and used. But do you know about heritage workwear, fresh from the manu-facturer. The feel and look from «Back In The Day». Plus we added utility finishing to make them real mordern workwear.
There is no limit of how denim should look like, we want to re-create denim by deconstructing them. After all, we want to talk about the story of indigo... the soul of denim. Indigo story should be spread worldwide to every corner & preserved as human heritage.
The luxury fashion segment is looking for new excitement. «Simply Chic» has become so has been. Now streetwear, denim & rebellious punk accents have become the «zeitgeist» of modern designer clothing. Places like the «Dover Street Market» perfectly reflects this trend, with their mix of sweet Asian Pop and raw British Punk influences.